Not too long ago, Rock En Español was regarded by many as the next big thing for the Latino youth in the US, then... nothing happened. Today it's only a niche market that only appeals to immigrant's nostalgia but has not been able to renew its fan-base and generate more customers among the younger generations who are more interested in, you know it, reggaetón.
Mun2 website (thanks Ejival!) just published this interesting survey they did with key players in the music industry, trend-setters and yours truly; asking about the reasons behind the alleged death of a genre. Definitely worth reading: here.